Mission Statement

MAST TV Mission

Our primary responsibility is to serve the PLU community. This community includes students, faculty, staff, and alumni.

Our primary concern is to assist the larger PLU mission of educating all students for lives of thoughtful inquiry, service, leadership, and care. Our activities in student media are meant to build those skills and traits within our staff.

Our primary role is to discover, report, and distribute information about important issues, events, and trends that impact the PLU community. Our efforts to document and chronicle our collective experience will provide a first draft of university history.

Our primary values in the performance of our duties are reflected in the Society of Professional Journalists Code of Ethics and the TAO of Journalism

We teach television broadcast in a hands-on, professional, and educational manner. We will provide students with necessary and competitive skills to prepare them for lives of leadership, teamwork, and media literacy.


The  Mast Mission Statement

Disseminate information to the PLU community about important issues, events and happenings that affect the life of PLU students, staff, faculty and alumni.

Provide a learning lab for students interested in print journalism and help them gain experience in a newsroom.

Preserve the PLU mission and document campus events and information to serve as the first draft of history for our university.
Company Overview

The Mast is a weekly publication created by a team of student editors, writers, columnists and photographers. Since 1924 the Mast has sought to inform the PLU and Parkland communities about relevant stories that shape the experiences of PLU students, faculty and staff.