AFD: Tips for buying a car in college
College students rarely need to leave campus on a daily basis unless they are commuter students. However, owning a car is still a priority for a lot of college...
P.L.U Confess creates controversy
Like many PLU students, sophomore Taylor Hardman reads the posts on P.L.U Confess, a Facebook page that allows students to anonymously post confessions.
Hardman was shocked when she read her...
Accounting for Dummies: How to protect your identity online
Although most students have grown up with the Internet, it is still relatively new as far as marketplaces go. However, the Internet is far from primitive. Most people with...
Social media vs. job applications: Learn to stand out when employers search you online
By Cheyanne Schaefer, Guest Writer
In the modern technology-saturated world, many employers are illuminating possible job candidates by simply scrolling through those potential employees' personal websites.
In 2011, The New York...
Masdar: City of the future
By Peter Mueller, Guest Writer
When one thinks of a futuristic, sustainable and technologically groundbreaking city, an image of the Jetson’s residence in Orbit City might come to mind.
Aside from...
The Internet cookie crumbles: Companies explore alternatives to traditional online tracking
The Internet cookie has crumbled, and market researchers are scrambling for alternatives.
This isn’t the kind of cookie you buy online and eat, it’s the name for the technique researchers...
Desensitization threatens advertisers
By Amanda Gentry, Guest Writer
On a daily basis, consumers can see anywhere from hundreds to thousands of advertisements yet only be consciously aware of a small amount of them....
Merry Marketing
By Courtney Purdin, Guest Writer
Starbucks' holiday marketing isn’t just any average marketing campaign — for many, the unveiling of the famous red coffee cups marks the beginning of the holiday...
‘Lean In’: A look at likeability in the workplace
By Kelsey Hilmes, Guest Writer
It’s a strange moment when a professor sits in front of a room full of students and asks, “what makes a professor likeable?”
But sure enough, in...
